Getresponse is an email marketing web app that allows you to create a mailing list and capture data onto it, send emails to the subscribers on your mailing list, automate your emails to subscribers, and view and analyse statistics related to your email campaigns – open rate, click through, forwards etc.
Getresponse has been in business since 1998 and has being serving over 350,000 clients. In recent years however, Getresponse has morphed into more of an ‘all-in-one’ e-commerce and marketing solution rather than just an email marketing tool.
Getresponse is well-suited for small to midsize businesses who might just be getting started with digital marketing and also provides e-commerce features, webinar hosting, landing pages and automated sales funnels. This has served those in affiliate marketing, e-commerce, consulting, etc
Although its userbase is not as big as those of other email marketing companies, notably Mailchimp, it is large enough to provide confidence that the company is well-established and is not likely to disappear any time soon.
Getresponse Pricing Review
GetResponse starts at $15 a month, is a reliable email marketing solution that is priced right and has a wide selection of third-party integrations. This could make it an easy selection if those integrations work with other solutions that individuals and business might be using already. With some basic analytics and an affordable pricing scheme for new users with a free 30 days trial.
On the marketing automation front, GetResponse boasts of its linear and clean user interface and and managers will appreciate the structured workflow that walks them through the automation process without much of a learning curve. It however still falls short of the Editors’ Choice winners in the marketing automation category, HubSpot Marketing Hub and Salesforce Pardot.
The least expensive plan which is the BASIC plan is the $15-per-month email tier, which lets you contact up to 1,000 subscribers. The plan with access to the Autofunnel feature starts at $49 per month which is the Plus plan.
A small business with 2,500 contacts in its marketing database would pay $25 per month for GetResponse, one of the lower prices we have seen in this space. This becomes an even better deal when you consider that GetResponse doesn’t impose any email sending limits, which is becoming a common practice among email marketing services.
The Basic Plan allows up to a maximum of $450 per month for 100,000 subscribers.
Plus plan: starting at $49 per month for up to 1,000 subscribers
GetResponse’s Professional plan, which we tested, starts at $99 per month for 5,000 subscribers with an unlimited webinar feature, unlimited landing pages, and marketing automation, which lets you create templates for emails based on customer actions like abandoning a shopping cart.
The automation features also lets you create workflows to send auto-responder emails based on actions like filling out a customer form. Automation can take some time and trial and error to set up but will reward businesses with opportunities to retain customers, push sales, and find ways to segment the audience.
Max plan: negotiable.
As you add more subscribers to your list, the cost increases. At the top end of the scale, you can expect to pay $450, $499 or $580 per month to use Getresponse with a list containing 100,000 subscribers on the ‘Basic’, ‘Plus’ and ‘Professional’ plans respectively.
In respect of the “Max” plan, exact pricing depends on requirements and the size of your list. If you’re interested in this plan, you’ll need to contact Getresponse to schedule a demo, discuss your needs and negotiate the price.
Each plan is available on a month-to-month basis but if you sign up for an annual contract, then the price goes down 18% for all the plans. If you prepay for two years of service, then you get a 30% discount.
You are also going to enjoy a 30-day free trial in addition to the paid plans which you can access via this link.
Review of Various Plans and The Differences
All the plans on Getresponse cover the email marketing basics you might expect which include these:
- Autoresponder functionality
- The ability to import, grow and host a subscriber list
- Social sharing tools
- A selection of themes to use for your e-newsletters
- Responsive designs for your email
- Split testing
- Landing pages
- In-depth reporting
- RSS / blog to-email functionality
- Comprehensive segmentation options
There are a number of differences between Getresponse’s BASIC, PLUS and PROFESSIONAL plans, but for me the key ones are below:
Automation Builder: This is arguably the standout feature for Getresponse. The automation builder (which allows you to build complex autoresponder sequences based on user behaviour) is available on the PLUS plan or higher (you can create 5 automations on the plus plan; or an unlimited number on the other plans).
Conversion funnel: There is also access to more automated sales funnels as you go up the pricing ladder.
Webinars: This functionality on Getresponse is not available on the BASIC plan and the number of webinar attendees is capped for the PLUS plan, PROFESSIONAL and ENTERPRISE plans are capped at 100, 300 and 500 attendees respectively.
Team Management: You can only have one user account on the BASIC plan. In comparison you get 3 user accounts on the PLUS plan, 5 user accounts on the PROFESSIONAL plan and 10 user accounts on the ENTERPRISE plan.
E-commerce Feature: The abandoned order recovery feature is only available on the PLUS plan or higher.
I will do an in-depth explanation of these features as we go along in this review.
How does Getresponse Pricing compare to that of its competitors?
So long as you okay to use one of the entry-level BASIC plans, the pay-per-month Getresponse plans are a whole lot cheaper than those provided by many of its key competitors, particularly if you have a reasonably large number of email addresses on your database.
At the entry level, Getresponse’s pricing is fairly competitive — compared to $29 per month on Aweber and Campaign Monitor, you can host a database containing up to 1,000 email addresses for $15 a month with Getresponse.
The pricing for Mailchimp’s broadly comparable ‘Standard’ plan is $14.99 per month, but you don’t get as many features for this.
As you go up the pricing ladder, Getresponse remains competitively priced.
If you have a contact list containing between 9,000 and 10,000 records, hosting it on the ‘Basic’ Getresponse plan costs only $65 per month.
In comparison to its competitors. You will save $4 per month when compared to Aweber, $24 per month when compared to Campaign Monitor, and $34 per month when compared to Mailchimp’s Standard Plan.
Some competitors (Mailchimp and Aweber) provided free accounts for users with a small number of records but short of the full range of features gotten on a paid plan.
Some solutions, Mailchimp notably charge you to host both subscribed and unsubscribed contacts, which can become a significant hidden cost but Getresponse charges you only for your active subscribers.
So the bottom line is that Getresponse beats its competitors in the pricing department.
GetResponse’s pricing is based on the size of your mailing list and makes it easy to scale things as you go along. This means the BASIC plan should be just enough for small businesses and individuals who need a robust marketing solution without spending too much. Apart from the ability to add additional users and make use of the Autofunnel feature, there is not a huge difference between the BASIC and ESSENTIAL plans.
The leap really is between the ESSENTIAL and PROFESSIONAL plans. Ecommerce and online shops will benefit from Web Event Tracking and the Abandoned Cart feature that are included in the PROFESSIONAL plan. If you see a lot of bounces on your checkout page, it might be worth focusing your efforts there, however you’ll be spending quite a bit more on your monthly plan
Review of Key Getresponse Features
In comparison to other email marketing apps, Getresponse has an unusually large feature set — even on its entry-level plan.
Getresponse has has morphed into an all-in-one marketing and e-commerce solution, in addition to all the key stuff you’d expect from an email marketing platform like list hosting, templates, autoresponders, analytics and so on.
Let’s consider the key features to find out how well these extra features perform.
Getresponse’s autoresponders are e-newsletters that are sent to your subscribers at intervals chosen by you.
For instance, you can set them up to immediately send a welcome message from your business to subscribers after they sign up, then a fews after, or a week later they could receive a discount offer for some of your products or services.
Three weeks later they could receive an encouragement to follow you on social media.
And so on.
Getresponse’s autoresponder functionality is a key selling point as it provides some of the most comprehensive autoresponder functionality out there.
You can send either action-based or time-based messages; time-based options include cycles such as the example above, and action-based messages can be triggered by the actions of users or information, for example: opens, clicks, subscriptions to particular lists, changes in contact preferences, completed transactions / goals, birthdays etc.
In addition to the basic ‘drip’ style autoresponders shown above, Getresponse provides a more sophisticated option for sequencing emails automatically. This is called ‘Marketing Automation,’ and is available on ‘Plus’ plans or higher.
This feature allows you to create automation workflows using a drag and drop builder — you basically set up an ‘automation flowchart’ that instructs Getresponse what to do if a user opens a particular offer, clicks on a certain link etc.
Review of Getresponse’s Email Templates
The situation with email templates in Getresponse is a little bit dynamic because a new version of the Getresponse email creator is currently being rolled out, and accordingly, there are two sets of templates available — one for the old email creator, and another for the new BETA version.
In view of its quality, the new templates are in fact much better than the older ones. Getresponse has provided around 100 available — less than some competing email marketing solutions (notably Aweber with around 700 templates) — but they are varied in nature and the designs are very contemporary and easily tweakable.
The email templates are packed into categories focused around various goals, for example for promotions, education, selling etc.
Getresponse offers a bigger range of over 500 for ‘old’ templates and they are presented in industry-based categories — but to be honest, I’d probably avoid them. This is mainly because they’re prone to losing formatting in the latest version of Gmail for mobile devices.
If you do end up using the older template, make sure you test it extensively on Gmail for mobile devices before using it on your email campaign just to be sure.
Getresponse’s Responsive Email Designs
In Getresponse, the new and older templates are responsive, meaning they automatically change themselves to fit the device that an e-newsletter is being viewed on, whether mobile, tablet, desktop computer etc. A preview function is available to see how your newsletter will appear on each of these devices.
However as discussed above, the older templates present some glitches in this regard on the Gmail mobile app. Gmail is mentioned here because it is one of the largest email providers patronized by a majority of internet users today.
Desktop and Mobile Preview Page on Getresponse
GetResponse’s filter options allows you assign blocks of contacts to experience certain paths of a workflow based on when they got into your list. For example, you can run a promotion that gives a freebie to the first 50 people who opt in, and then the first people to submit a subscription form will be lead to a different path than the next 20 subscribers. You can build different outcomes for each workflow stage to make a more complex, layered experience.
GetResponse has added marketing automation to its arsenal. GetResponse’s automation marketing workflow templates help users get started fast. You will find templates for a Consent-based Welcome message, Invite Contacts to a Demo, Automate CRM Pipeline, and others for you to use.
Analytics in Getresponse
Getresponse makes it really convenient for you to view all of your campaigns on one page, which shows top-level information such as how many contacts received your email and how many opened it. All the basics (open rate, click-through, unsubscribe rates and so on) are available of course but additionally, there are some very nifty reporting features that are worthy of mentioning, and they are:
Per-user information: You can click on any of your subscribers or contacts and see where they signed up from, where they are located and which emails they have opened ever since they joined your list.
‘Email ROI’: By adding some tracking code to the post-sales pages on your website, you will be able to find out how effectively your email campaigns are driving sales, and work out your return on investment in email marketing.
‘Metrics Over Time’: This gives you the ability to know exactly when most of your subscribers take action on the emails you send out, then you will be able to time when you to send out your future emails based on this information
E-newsletter Performance Comparison: This feature allows to compare the performance of two e-newsletters side-by-side really easily and see which one is doing better and which one to improve on.
‘One-click Segmentation’: This option allows you to identify people who did not engage with any of the e-newsletters you sent out and put them in a segment of subscribers which you can then email again with a different version of the e-newsletter or drop from your list if you wish.
Aweber and Mailchimp have some similar reporting functionality particularly around sales tracking, but Getresponse’s reporting tool is definitely one of most fully-featured out so far.
Getresponse’s Web Fonts
As it stands now, Getresponse’s ‘old’ templates use only the usual ‘web safe fonts’ – Arial, Times New Roman, Georgia, Trebuchet etc. and this has made the emails to display more consistently across email programs but can result in e-newsletters looking a bit more boring than they otherwise could.
However, the new Getresponse email creator allows you to make extensive use of web fonts, giving you a really wide selection of Google Fonts to be be used in your e-newsletters: more and better than any competing tool that I’ve tested to date.
This wide selection of web fonts is great, because Google fonts tend to be prevalent in corporate branding these days so many users will be able to create an email campaign which maintains brand aesthetics and values.
Now you have to always remember that not all email programs support the use of web fonts. You can specify a ‘fallback font’ in Getresponse to accommodate those but in the ones that do, emails created using the new Getresponse email creator have the potential to really look great.
Review of Split Testing on Getresponse
Split testing is where you send out variants of your e-newsletters to some of the people on your subscriber list, monitoring the performance of each list, and sending the ‘best’ version to the remainder of your list.
Traditionally, Getresponse’s functionality in this area has outperformed those provided by several competitors, because it allows you to split test up to five different variants against each other (using subject header, from field, content and send time as variables). Its key competitors typically let you work with 2 or 3 variants only.
Unfortunately, this split testing feature has lately been reduced in functionality on the new Getresponse templates, but you can still test up to 5 variants of your messages against each other, limited to only using different subject headers.
I have asked Getresponse’s support team about whether or not this situation is likely to change soon and it seems that a decision on this will be based on whether enough users request the re-introduction of this feature.
Landing page creator
Getresponse offers something very useful when it comes to landing pages in a way that many of its competitors don’t. You get a landing page creator and the best part is it also mobile-friendly.
Online advertising campaigns that make use of landing pages will usually generate far more leads if, rather than simply directing people to an information-packed website, they point users to attractive ‘squeeze pages’ containing clear information and a clean, well-designed data capture form.
Not only can you build squeeze pages, but you will be able to test the conversion rate of these pages against each other in real time, and roll out the best performing squeeze page. This can have a massively positive impact on the number of leads you capture and improve the reach of your email campaign.
Similar products often require you to make use of a third-party landing page creating tool like Unbounce or Instapage to attain this sort of functionality. Mailchimp has introduced some landing page functionality, but it is yet to become as sophisticated as that of Getresponse.
Most importantly, Getresponse’s landing functionality is available on all their plans. Given that leading landing page tools like Unbounce and Instapage cost a minimum of $80 and $199 per month respectively, there are considerable savings to be made here with getresponse.
The landing pages you create can be hooked up to a wide range of analytics tools and cookies, such as Google Analytics, Google Tag Manager, Kissmetrics and your Facebook pixel.
This feature is not 100% in all areas, there are a couple of problems with the landing page creator however that need to be flagged up.
First, the interface is not particularly intuitive, in fact it is pretty clunky.
Second, you will usually need to create separate versions of your landing page to fit desktop and mobile display. In some ways, this is a good thing, as it lets you hide bits of your landing page that you don’t want mobile users to see. But doing so involves more work and time.
And finally, although you can use analytics cookies on your Getresponse landing page, for example via the Facebook pixel, it’s impossible to do so in a GDPR-compliant way. In order to meet the EU’s GDPR requirements on cookies (and some US data protection laws), you need to give users a clear mechanism to opt in or out of cookie use. So in essence, many Getresponse users (especially EU ones) will end up breaking the law if they add their Facebook pixel to a Getresponse landing page. This is far from ideal and it’s a situation that Getresponse should address urgently.
So the landing page is potentially great feature — but it is let down a bit by the interface and particularly by the lack of a proper cookie consent banner.
Webinars on Getresponse
Getresponse recently introduced the ability to host webinars on its platform.
Given that webinars are generally used as a lead-generation tactic or indeed a revenue-generating feature, the idea of having your email database and your webinar tool under the same roof is very appealing.
The pricing is also very competitive too when compared to established webinar solutions. For example, one of the leader in webinar hosting is Gotowebinar which charges $59 per month to host webinars with up to 100 participants. You can actually do the same and a whole lot more audience with Getresponse for $49 per month.
In respect of attendee limits, the PLUS plan on Getresponse allows you to host a webinar with up to 100 participants; the ‘PROFESSIONAL’ plan is capped at 300 attendees; and the ‘ENTERPRISE’ plan is limted to 500 attendees.
For the BASIC plan, you can buy webinars functionality as an add-on at $40 per month to have up to 100 attendees and $99 per month buys you a 500 attendees limit.
Rather vaguely, however, Getresponse say that if you live in the North Americas, these add-ons ‘may not’ be available (so if you’re a ‘Basic’ plan user in North America, you’ll have to upgrade your whole account to unlock of this functionality).
If I’m honest, because I’ve found some aspects of the Getresponse interface a little bit clunky in the past (especially landing pages), I wasn’t expecting that much from the webinars feature.
But I was pleasantly disappointed because both the webinars interface and functionality are really excellent and up there with any dedicated platform I’ve used in the past for online meetings or webinars.
A few Getresponse webinar features worth flagging up as being particularly useful are:
- The option to upload Powerpoint presentations to Getresponse for use during a webinar
- One-click record of your webinars
- The attendees do not have to install any software to attend the webinars
- Screen-sharing functionality
- Video sharing functionality (YouTube)
- Free online storage for playback files.
On the downside,
- You will be able to run paid webinars (i.e. where viewers have to pay for access) on the ‘Professional’ plan or higher.
- The 500 attendee limit is the absolute max — you can’t pay for an add-on to increase this limit.
The file storage limits for your recorded webinars aren’t hugely generous — you get 3 hours of storage on the ‘Plus’ plan, 6 hours on ‘Professional’ and 10 hours on the ‘Enterprise’ plan. As is the case with the attendee cap, it seems as though there’s no way to increase this limit.
Despite these limits, webinar functionality is a very useful feature to have sitting in your e-marketing arsenal and its inclusion as a feature arguably gives Getresponse a very significant edge over its key competitors.
The fact that your email list is fully integrated with your webinar broadcasting tool shouldn’t be sniffed at, and the quality of this feature is very high.
Let’s look at another feature now that is also pretty unique to Getresponse: “conversion funnels.”
Another new feature recently introduced by Getresponse is ‘conversion funnels’, quite a departure for the usual product.
This allows you create visual funnels like webinars and then moves into actually selling the products. Funnels show the process a customer goes through before purchasing a product. This includes becoming aware of the product, going through a sales process, and then becoming a customer eventually.
GetResponse integrates with e-commerce platforms to make the point-of-sale process possible using services like PayPal, Square, or Stripe. Being able to track and quantify the customer’s journey as well as see it spelled out in understandable terms is a big win for any business and can guide future strategies.
If you want to sell an e-book or a course, GetResponse now supports e-commerce capabilities to enable payments. You can set up auto-response emails to trigger once a customer makes a purchase through AutoFunnel.
An example of a funnel process would involve creating a sign-up page, then creating an email, creating a sales page, and then adding a confirmation page. Some people may use the e-commerce features in GetResponse to promote their webinars, products like drones or services like a photography business. There are 40 templates for the Autofunnel process for an entire scenario, including an autoresponder and abandon cart email. GetResponse also integrates with e-commerce platforms like Etsy and Shopify to help pull product info into the email marketing platform to help fill out your email blasts with these product details.
This is because to a degree, it shows that Getresponse has morphed lately from being an email marketing platform into something that you can use to run an entire e-commerce business.
The idea behind this feature is that you can do the following things without ever leaving the Getresponse space:
- Create landing pages
- Create and run Facebook ad campaigns
- Create a product catalogue
- Add subscribers to an autoresponder cycle
- Drive users to sales pages (also created in Getresponse)
- Take payment for products
- Send abandoned cart emails if necessary
Getresponse aims to provide you with an easy way of creating sales funnels without the need for any other apps at all being necessary. A wide range of templates is provided to help you with this.
This feature is available on all the plans but you note that the version available on the ‘Basic’ plan only allows you to create one funnel, and doesn’t permit you to take advantage of the abandoned cart recovery feature (which automatically emails people who added an item to their cart only to not complete their purchase).
If you like you can integrate a third party platforms with this feature — Shopify, Bigcommerce and Etsy can all be integrated.
As things stand, this feature is probably best fit for ‘solopreneurs’ or small businesses who want an all-in-one option for creating all the assets they need to create a sales funnel, right up to converting subscribers into customers.
Bigger businesses with larger product catalogues with extensive e-commerce requirements will still probably be better off using a dedicated e-commerce platform like Bigcommerce or Shopify for the actual selling part of the mix.
Apps and integrations on Getresponse
If you want to integrate Getresponse with another platforms or tools, there are around 140 integrations to help you do so.
You can use this feature to hook Getresponse up to popular e-commerce solutions and content management systems, including Shopify and WordPress, as well as some CRM systems, like Capsule and Highrise.
There are quite a few useful Google integrations available too — which allows you to import a Gmail contact list, add Google Analytics tags to an email campaign, and link your landing pages to Google Ads in a way that helps you better measure the effectiveness of your campaigns in Google.
Quite a lot of these integrations are Getresponse integrations which work out of the box but you should note that many may involve using a third-party tool like Zapier for the connection which can bring additional costs.
The other way you can integrate Getresponse with another system is through the use of its API (Application Programming Interface), that is if you the development skills. This lets you send and receive data to and from Getresponse in whatever way suits your application.
Data management and Deliverability
You have two methods to follow in order to add subscribers to a mailing list — you can employ a ‘single opt-in’ or a ‘double opt-in’ process.
If you use use a single opt-in process, the person signing up is added to your mailing list the moment they click the submit button on your sign up form.
With a double opt-in process, the person signing up to your list is sent an email containing a confirmation link that he or she must click before being subscribed.
The main benefit of a single opt-in process is that it makes it is a stress free process for users to sign up to your mailing list; it also generally increases conversion rate and therefore the number of subscribers on your list.
A double opt-in process is better for verifying that the people subscribing to your list are using real email addresses and leads to cleaner data and more accurate stats (because open rates etc. are calculated based on a list containing only real email addresses). However, it can also reduce the number of leads you capture — and the effectiveness of your email campaign.
Now, the good news here is that Getresponse allows you to make use of either opt-in methods — this is not the case with all competing products. So a thumbs up for Getresponse for being flexible on this.
Forms and Data Capture
Getresponse gives you two ways to use forms; you either add a HTML form that you can style yourself, or you can design your form in Getresponse (picking from a decent range of templates and tweaking them to match your site design).
GetResponse offers a tool called the List Building Wizard that allows you create forms to embed on your website to capture newsletter sign-ups, or create order forms, feedback forms, event sign-up forms, and the likes.
Significantly however, Getresponse offers no control to switch pop-up forms on or off on particular devices or individual pages of your site. Given Google’s approach to pop-ups on smartphones (where sites can take a hit in search results if they display ‘intrusive interstitials’ on mobile devices), this is a concern.
A workaround is to connect Getresponse to a growth-hacking tool — there are quite a few available (Sumo or Privvy being well-known examples). Doing this allows you to switch pop-ups off for mobile users, as well as style forms extensively and control which pages they appear on. But this is not ideal, as it involves an additional cost.
If you’re integrating Getresponse with a CMS and using a forms package, you may not find this an issue. If you are a WordPress user for example, you can connect a tool like Gravity Forms (which gives you a lot of control over form appearance) to Getresponse via its API.
Data Segmentation Options
One of the things I like most about Getresponse is the way you can send emails to multiple segments of subscribers at once or indeed exclude multiple segments. You won’t get this feature with some of Getresponse’s key competitors, including Mailchimp and Aweber.
Once you have added subscribers, you can segment the list by location, open rate, and other criteria. For example, say you have a subscriber list in Getresponse that you’ve divided up into three segments:
- Segment 1
- Segment 2
- Segment 3
With Getresponse, it’s really easy to message segments 1, 2 and 3 all at once (you just tick three relevant checkboxes). You could also message segment 1 and 3 excluding segment 2.
Not only can you message or exclude multiple segments at once, you can also do the same with individual lists — for example, if you had three separate mailing lists on Getresponse, you could mail individuals across all three of them.
This sort of flexibility marks Getresponse out from its competitors and lets you really tailor your email campaign audience to the highest degree. Out of all the similar products I’ve reviewed to date, Campaign Monitor is the only one that offers a similar level of flexibility but at a much higher price though.
This flexibility is possibly one of the biggest arguments in favour of using Getresponse over key competitor Mailchimp, which doesn’t unlock advanced segmentation features unless you are on the hugely expensive ‘Mailchimp Premium’ plan.
The email deliverability rate is the percentage of emails sent that successfully reach your subscribers’ inboxes. This is obviously an important thing to look at when choosing an email marketing tool.
Not all email marketing providers are that transparent about their deliverability rates, but Getresponse seems reasonably open about this, and has this to say about it on their website:
“At GetResponse we are frequently asked about the quality of our deliverability rate. Because deliverability depends on many factors, including the content of your messages, the deliverability rate could vary for each mailing. For all our customers collectively, however, we are proud to say our overall deliverability rate currently stands at 99%.”
Obviously you are going to have to take the company’s word for this, but let’s assume this is true, it is a good deliverability rate and inspires confidence that the vast majority of emails you send in a Getresponse email campaign will reach their intended recipients.
Furthermore, Getresponse actually gives you the deliverability rate of each message on your email analytics — this is something I haven’t encountered on competing products’ metrics. This is a plus.
Finally, Custom DKIM — an authentication technique designed to enhance security for the senders and receivers of email — is also available on all Getresponse plans. This can further improve deliverability.
General Data Protection Regulation (GDPR)
In view of the new GDPR rules, email marketing got a bit more complicated, because there are stricter rules about what constitutes consent to receive e-newsletters and requirements about how that consent is gotten.
Getresponse is to be commended for providing users with clear information about what their GDPR responsibilities are, along with special GDPR fields that make it easier to log consent and comply with this regulation.
However, an aspect of GDPR that Getresponse could improve on involves logins. Unlike rival Mailchimp, the login process does not involve two-factor authentication, where a user is granted access only after successfully presenting two or more pieces of information — i.e., a password and a code sent via SMS.
Considering that data security is a key aspect of GDPR, it would be good to see this functionality introduced as soon as possible.
And, as discussed above, the landing page feature is not GDPR compliant if you plan on using a Facebook pixel in conjunction with it.
So while you can definitely capture data with Getresponse in a GDPR compliant way, there is room for improvement.
Interface and Ease of Use
Generally speaking, Getresponse is pretty straightforward to use. Its interface was redesigned recently, and it’s now, all in all, an uncluttered and intuitive affair.
It’s literally easy enough to do all the basics in Getresponse: import contacts, create an email campaign, set up autoresponders and check statistics. In particular, and as mentioned above, excellent segment management.
And when it comes to Getresponse’s more advanced features, like its marketing automation tools, the learning curve isn’t too steep.
However, the form designer and landing page creator tools on Getresponse could benefit from a bit of an overhaul — unlike most features of the product, they haven’t been improved upon that much as part of the interface revamp. They could be more user-friendly.
In terms of how the Getresponse interface stands against those of its competitors, I would argue that Campaign Monitor is a bit more user friendly, and that the Mailchimp interface features a cleaner design. Aweber’s interface probably comes closest in terms of look and feel.
For a while now, Getresponse’s main usability flaw was its email editor which was clunky and buggy.
However, Getresponse’s new email creator has improved things considerably and eye-friendly with a more intuitive drag and drop interface. It does not crash and it is easy to navigate. It may not be quite as good as those offered by some competitors, but it’s perfectly acceptable.
One thing that is currently missing in the new email editor is a means to set a ‘global’ style for text (i.e., set headings to black font x, body copy to grey font y etc.). If you want to format your copy, you’ll need to do it on the fly. It can’t be considered a showstopper but it would be good if Getresponse can sort this issue out.
Support is an important feature for users, especially those who are just getting started or who may not have a dedicated in-house expert staff or marketing team on ground. The initial setting up of any service and or solution is usually the biggest challenge, so the ability to chat with or call knowledge base or support experts can be a huge help, and one that users will definitely be willing to pay extra for.
Until very recently Getresponse’s customer support was amongst the most responsive available for email marketing tools as the company offered support over the phone alongside live chat support, email support and various online tutorials and resources.
However, the phone support has now been discontinued for all plans unless you are using the enterprise level “Max” plan. So you are limited to the live chat (24/7) or email support if you are not in the Max plan.
Just being fair, most similar e-marketing platform providers offer only these two channels but if phone support means a lot to you, then you might want to consider Aweber, which still provide it.
Another thing that is commendable about Getresponse’s support service is that it supports eight (8) languages, so it caters for a wider audience. These languages include English, Polish, German, French, Spanish, Italian, Russian, and Portuguese.
With reference to the quality of Getresponse customer service, all the experience I’ve had of the live chat has been really good, and I have not had to wait very long at all to get hooked up with an agent.
My experience with the email support option has not been quite as good. There is a bit more to-and-fro in order to get my queries addressed properly. The email support option has been a much slower process for me.
But overall, I’ve been happy with the quality of support so far.
Getresponse Review: Conclusion
In summary, Getresponse is one of the more cost-effective way to host and communicate with your subscribers because it is priced competitively in its marketplace. It is still one of the more intriguing solution of its kind, in that it serves your email marketing, automation, landing pages, e-commerce, sales funnels and webinars needs all under one roof.
I have not yet seen another solution online that offers an all-round proposition in the email marketing space, and the free trial length of 30 days is generous too and the deal sweetener.
I have been particularly blown away by Getresponse’s webinar functionality, which is feature packed, and amazingly of good value for what it is.
With Getresponse, there is always room for some improvements to be done and the most important one needing a good is the introduction of a GDPR compliant cookie consent mechanism for the landing pages, and the interface for the landing page interface could do with an overhaul too — they could be much more user friendly).
There is a need for more controls to be added when it comes to data capture forms to allow users have the option to switch them on or off on mobile.
And finally, introduction of a two-factor authentication during login should be a priority for the company.
I’ll summarize this Getresponse review with a rundown of the key advantages and disadvantages of using the service.
Pros of using Getresponse as a Solution
- It is user friendly
- As long as you are fine with the ‘Basic’ plan, Getresponse is cheaper than many of its key competitors (in certain cases, significantly so) whilst offering just as much, if not more functionality than them.
- The discounts you get when you pay for one or two years of service upfront are extremely generous — you’ll be hard pressed to find similar discounts from key competitors anywhere.
- You get really advanced features when it comes to marketing automation.
- The flexible approach to data segmentation makes list management not complicated at all — it outshines many competitors on this front.
- The webinar functionality from Getresponse is great, and a real USP — I have not come across this functionality on similar products.
- The ‘Conversion Funnel’ feature is potentially useful for small businesses that want a one-stop-shop to manage all aspects of their social media ads, sales funnels and e-commerce activity.
- The reporting features are comprehensive enough.
- Getresponse is very transparent about deliverability rates, publishing figures on its website and providing deliverability statistics for the emails you send out.
- All the plans offered by Getresponse come with a useful landing page creator that facilitates split testing — something that could potentially save you a lot of money is used properly.
- Custom DKIM (DomainKeys Identified Mail) is offered on all plans.
- Support is offered in a wide variety of languages – eight languages.
- It integrates nicely with Google Analytics and other metrics tools many businesses are using.
With the exception of adequate cookie consent features on its landing pages, it is pretty good when it comes to meeting GDPR requirements.
You can try out all the Getresponse features free for 30 days without the need to enter credit card details – risk-free.
FREE TRIAL OF GETRESPONSE
Cons of Using Getresponse as a Solution
- The drag and drop interface for landing page creation is buggy and forms are a bit fiddly and need improvement.
- Although you can use the Facebook pixel with Getresponse’s landing page feature, you will not be able to do so in a GDPR compliant way.
- Improvements could be made to how data capture forms work, so that users have the option to switch them on or off on mobile devices.
- There’s no 2-factor authentication at login.
- There’s a hard limit of 500 webinar attendees.
- No phone support is provided (unless you’re on a “Max” plan).
- Quite a lot of the integrations for Getresponse involve a third-party syncing tool like Zapier which can lead to more cost.
A free 30 day trial of Getresponse is available here.
Popular Getresponse alternatives include Aweber, Mailchimp and Campaign Monitor.
Aweber is actually the most basic tool out of the three mentioned above, but it is a solid and reliable service. Its major advantage over Getresponse is that it comes with over the phone support, and now provides a free plan (which you can use to host a maximum of 500 contacts).
Apart from the webinar feature, Mailchimp offers a broadly similar feature set to Getresponse — the main advantage it has over Getresponse is that it integrates more easily with other services, and its e-newsletter templates (currently) behave better than those of Getresponse in the Gmail mobile app. But it is expensive, and Mailchimp charges you for every contact on your list — even the unsubscribed ones.
Campaign Monitor is another expensive competitor, but it does come with some lovely templates and a super user-friendly interface.
Finally, if you’re interested in a tool that integrates CRM functionality with email marketing, Hubspot is worth a look